Big Data, Analytics and Personalization have never been more important than it is today, and that need is only going to grow. With expertise and experience across multiple digital platforms, we try to strike the right balance between using data to create intelligent, personal experiences for the consumer.
Objective was to launch their mini product 'Weekend getaways' across metros. It's a planning tool that helps users to plan for a small weekend vacations to destinations around them.
To establish the Cleartrip Facebook page as a major platform for direct consumer connect, and use it as a source of leads for actual ticket bookings.
MDX is an International university offering bachelors & masters in almost every field. Our objective was to create awareness about the same & get quality leads for their intake
Objective was to get contest entries only from SMBs & Entrepreneurs (Service Industry) for Brand's online contest
Our analytics work on 3 key principals that drive our belief in Audience Marketing.
The 'Intent' data is combined with voluminous third party data that captures a consumer's action on a digital device. This data reflects a consumer's Advertising Click Behavior or his Digital Content Consumption Behavior.
Intent data is defined by consumer action on any digital device that reflects the 'intent' of a future action. For example, intent to 'visit an Italian restaurant' shown via tweet.
Vinish is a visionary in the fields of Social, Mobile, and Video marketing as well as Cloud Computing. He comes with a rich experience of more than 20 years across the corporate worlds of the USA & India. He has worked for brands like Ericsson, Microsoft & Infospace to name a few. He is an avid travel enthusiast and the best person to consult on new travel destinations.
After an amazing stint at JWT and Zenith media, Girish started his entrepreneurial journey with his own digital marketing agency, Webitude, in 2009. Since then he has been evolving Webitude from a fledgling start up into a premium digital marketing outfit, leading to Webitude's successful acquisition by HT Media in 2013. Besides being a tech geek, he is also very health conscious and likes to keep fit.
A highly analytical brain with over a decade of experience in strategic consulting, brand development and media planning, Santosh is one of the co-founders of Webitude . He plays a crucial role in managing the overall media & social media P&L of DQ and heads the operations of all paid advertising. He talks numbers, he walks numbers. It's like that!
Adarsh is an IIT graduate with more than 10 years of experience in the technology domain. In the past he has worked with MNCs like Wipro, FiServ and Sapient. He holds multiple patents in the Technology domain. As an avid reader, he claims to have 5000 books at home. We counted, it's true.