Audience Marketing

CASE STUDY OF THE MONTH

Demographic, Intent and Behavior

Our analytics work on 3 key principals that drive our belief in Audience Marketing.

  • The 'Intent' data is combined with voluminous third party data that captures a consumer's action on a digital device. This data reflects a consumer's Advertising Click Behavior or his Digital Content Consumption Behavior.

  • Intent data is defined by consumer action on any digital device that reflects the 'intent' of a future action. For example, intent to 'visit an Italian restaurant' shown via tweet.

Cross Device targeting

arQ Audience Marketing is a device agnostic model. Since arQ is all about audience buckets based on audience journey through digital ecosystem, Audience Marketing seamlessly delivers across all devices such as Mobile, Tablet, Laptops, voice ecosystem like IVRS, emails and so forth.

Realtime Marketing and hyper targeting

arQ enables strong real-time marketing possibility by dynamically targeting arQ’s audience buckets with customized marketing messages. Audience bucketing enables hyper personalization of marketing communication via Banners, Emails, Videos, Social, POS via mobile localization and targeting.

Programmatic & RTB

arQ’s real-time audience buckets are delivered dynamically through inventory brought on various RTB platforms and planned through our own programmatic demand side platform.

Realtime audience Buckets

More than 30000+ audience buckets and xMn audience

Global Footprint

1 Trillion adv impressions served across 30+ countries.

Who we've worked with

cl
daber
lp
int
mu
make-my
max
cp
renault
nestle
traffline
delll
gm-logo
hyundai
ht
krian-media
yep-me
jobong
yatra
lufthansa
sobha
verisign
videocon
nt
rockstand
i-change
intex
karbonn
hotel-formule
fever
dish
bhrat
cisco