More Articles

How to Derive Insights From Data Thrown by an Analytics Tool

Portal : Social Samosa Link: http://www.socialsamosa.com/2014/08/derive-insights-from-data-thrown-analytics-tool/%20utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SocialSamosa+(Social+Samosa)  With the evolution in digital advertising and increasing spends, the demand for right measurements have grown up high. Hence many analytics tools have come up throwing thousands of interesting data points. However, the most important thing for client is to…

CenturyPly engages via new age media; gets aggressive with Webitude campaign

Portal : adgully.com By: Adgully Bureau | on June 6, 2014 Link : http://www.adgully.com/centuryply-engages-via-new-age-media-gets-aggressive-with-webitude-campaign-57935.html CenturyPly, the largest seller of multi-use plywood, laminates and decorative veneers in the Indian organized plywood market has launched its first ever interactive digital campaign. CenturyPly launched their new communication ‘Khushiyon Ka Rangmanch’…

“Use of social media is good when it adds value to communication strategy”

Portal : Iindiantelevision.com By: Priyanka Nair Posted on : 10 May 2014 02:30 pm Link: http://www.indiantelevision.com/mam/media-and-advertising/digital-agencies/use-of-social-media-is-good-when-it-adds-value-to-communication-strategy%E2%80%9D-140510 MUMBAI: Social-mobile-video marketing is an area waiting to be explored, at least in the Indian context. However, players like Digital Quotient – which already has a presence in the field with over…

India Infoline_Research & Ideas_Leader Speak_Vinish Kathuria

Portal : lndiainfoline.com By: Anil Mascarenhas and Yash Ved / 09:11 , May 09, 2014 Link: http://www.indiainfoline.com/Research/LeaderSpeak/Vinish-Kathuria-COO-Digital-Quotient/50861580  Vinish Kathuria, COO, Digital Quotient, is a graduate of IIT Delhi, with MBA from Duke University’s Fuqua School of Business and MS from Case Western Reserve University, had an enviable corporate…