DQ won 2 trophies at Flame Asia Awards organized by Rural Marketing Association of India for its campaign “Jivanjor Achievers’ Club”.
DQ won couple of trophies for Jivanjor Achievers’ Club at Flame Award Asia 2016, on 11 March 2016.
DQ won Silver trophy for “Best Digital Campaign of the Year” and Bronze trophy for “Best Use of Technology for Customer Engagement” at a gala event held at Vivanta by Taj, Dwarka, Delhi. Rural Marketing Association of India (RMAI) instituted Flame Awards in 2006 to recognize excellence in marketing, promotion and initiatives across rural markets of India. Flame Awards is the most prestigious award program that celebrates the best of the best in rural marketing & communication. Top rural brands and agencies competed against each for these auspicious awards in different categories.
Through the past few years Digital Quotient has been initiating innovative solutions across the platforms. With innovative campaigns like Jivanjor Achievers’ Club, Digital Quotient has not only engaged the tier II and tier III audience in a novel way but also provided excellent integration opportunities and value for the members of the program. And the extensively utilized tool in this effort is Mobile Radio having a mix of infotainment content, which is hosted by Vitural RJ character to increase affinity for the Brand in the minds of members of the program. Jivanjor Achievers’ Club is an integrated loyalty solution of Jubilant Agri & Consumer Products Ltd., conceptualized and developed by Digital Quotient for their “Bottom of the Pyramid Customers” i.e. Carpenters, Polishers and Contractors.
This program creates a constant touch point with members, and ensures due reward linked to direct product purchases as well as non-monetary interaction with program, aimed at elevating customers to Influencers.
The program combines the power of IVR, SMS, APP and Web platforms to form an integrated solution which brings Brand Jubilant closer to its Consumers. Commenting on this prestigious occasion, Mr. Himanshu Saxena, Business Head, Digital Quotient said, “We are delighted to be honored with 9th Loyalty Award and Flame Asia 2016 Award for our Loyalty Solution. We have received tremendous support for the campaign and would like to express our gratitude to the jury for the honor. We look forward to launching more such campaigns, which will enable people across India to lead more enriching lives.”