DQ won in the category “Best Use of Technology in a Loyalty Program” at 9th Loyalty Awards presented by AIMIA for Jivanjor Achievers’ Club.
Hindustantimes Digital Business Vertical DIGITAL QUOTIENT took home award for “Best Use of Technology in a Loyalty Program” at the 9th Loyalty Award, Presented by AIMIA.
The 9th Loyalty Awards were held on 3rd February 2016 at Taj Lands End, Mumbai. The theme for this year’s awards is ‘INNOVATION At The Heart of Loyalty’. These Awards recognize the efforts undertaken by an organization in the area of customer loyalty to improve customer relationships and building long term profitability. Almost 100 brands participated & close to 200 nominations were received. Each nomination which was received has been researched and thoroughly evaluated by Core Advisory Members of the event. Amongst these, Digital Quotient won Awards for its Innovative campaign implemented for Jubilant Agri & Consumer Products Ltd, by the name “Jivanjor Achievers’ Club”
Through the past few years Digital Quotient has been initiating innovative solutions across the platforms, Jivanjor Achievers’ Club being one of them. Jivanjor Achievers’ Club is an integrated loyalty solution of Jubilant Agri & Consumer Products Ltd., conceptualized and developed by Digital Quotient for their “Bottom of the Pyramid Customers” i.e. Carpenters, Polishers and Contractors. This program creates a constant touch point with members, and ensures due reward linked to direct product purchases as well as non-monetary interaction with program, aimed at elevating customers to Influencers.
The program combines the power of IVR, SMS, APP and Web platforms to form an integrated solution which brings Brand Jubilant closer to its Consumers. Digital Quotient has not only engaged the tier II and tier III audience in a novel way but also provided excellent integration opportunities and value for the members of the program. And the extensively utilized tool in this effort is Mobile Radio having a mix of infotainment content, which is hosted by Virtual RJ character to increase affinity for the Brand in the minds of members of the program.