2014 was a new era in the rise of Mobile, Content Marketing and Big Data for many businesses. Right in its embryonic stage, mobile has irrevocably transformed digital marketing. It’s been an eventful year for marketers with the rise of omni-channel, mobile-first marketing, and a rapid growth in Geo-tagging management – to name but a few. The digital marketing industry will evolve even further in 2015, bringing a new set of marketing strategies and opportunities to look forward to. Here are some recent trends marketers should be attentive to for the year ahead.
Digital media is changing the way political parties interact with voters bridging the gap like never before. Given today’s era of increasing social media usage, and growing internet penetration due to increased usage of smartphones on the one hand and saturation of traditional mediums on the other, digital media offers the perfect platform for political parties to reach audiences worldwide. The use of digital and social media increases the reach of communication efforts and allows targeting the advocacy and tailoring it as per the audiences marketers/campaigners are trying to reach. Digital media strategies are now part of the overall campaign briefs, and parties are spending an increasing amount of time and resources in digital marketing. The growing use of digital media accentuates its potent role in influencing voters and their behavior.
- On the occasion of World Internet Day, BestMediaInfo.com spoke to digital experts to understand if brands are on course in their usage of the online medium or if there is a need for a course correction.
In an era where brands are launching their advertising campaigns first on the online medium and then on traditional media, and where consumers can rant and complain about brands that don’t please them, at the click of a mouse, brands have become extremely cautious and highly dependent on this medium. With the digital explosion, the mentality of both brands and marketers has changed tremendously, which is why we see a surge in online advertising in India.
Digital marketing is an amalgamation of science and art constructed within a creative process. Fast adaptation to new technologies and platforms by Digital marketers has emerged, offering a range of opportunities. Data is undeniably one of the most dynamic raw materials in today’s information world, instrumental in making marketing more real and effective. Technological progresses have urged marketers’ unparalleled access to volumes of customer data. But, the power doesn’t lie in the data alone – the power lies in the utilization of that data by brands/companies.
We evaluate the evolving role of the new-age CMO in the dynamic digital landscape
In today’s ever-changing digital landscape, the role of a CMO (Chief Marketing Officer) is incessantly evolving and is getting complex, demanding both inside and out-of-the-box thinking. The CMO is now required to understand the tools and technologies working closely with the CXO and in integration with other departments.
At one end of the spectrum, there are the board of directors, CEOs, and business heads all talking about the massive movement of people to digital and mobile, what the competitors and global counterparts are doing in this space and how the CMOs squad needs to move the company and its brand onto the digital wagon. On the other end, you have people who work on such digital campaigns on-the-go with limited budgets and intellectual capital, internal and external teams almost disconnected from the core businesses. And amidst this internal story comes the huge revolutionary wave of buzzwords like big data, real-time bidding, marketing automation and messaging apps giving competition to conventional mediums.
“No one went to business school and learnt social media strategies. It is a constant learning process for both individuals and companies,” said Vinish Kathuria, chief operating officer at social media agency Digital Quotient that has worked with brands such as cleartrip.com and Intel. “If your brand is at fault, show kindness, don’t react to every negative tweet and also be clear about which concerns must be addressed and which must be ignored,” he said