To establish the Cleartrip Facebook page as a major platform for direct consumer connect, and use it as a source of leads for actual ticket bookings.
APPROACH & SOLUTION
- A Creative yet Analytical approach to build the fan base through media planning, and a strong focus on ways to keep the audience engaged.
- Intelligent content planning with information on getaways followed by relevant offers maximized the interaction rates and conversions.
The results achieved through this campaign were inspiring. The Facebook page for Cleartrip now has the lowest Cost-per-action across platforms. The engagement rate for the page is the highest in the industry, beating others like Yatra, Make My Trip.