Small Business Local Buzz

To create awareness about the contest amongst the right target group and gather further engagement through voting for the best entries received.

 

The Solution

  •    Adopted a 360 degrees media approach capturing relevant traffic through search ads, site targeted ads, contextual ads.
  • Promoted Facebook content and ran a Twitter contest to gain maximum entries.

 

The Results

  • The campaign received 62,537 Website Visits of which 56,804 were Unique Visitors.
  • Received 621 Stories and reached 12 Mn people during the campaign.
  • Added 480 fans on Facebook and 120 followers on Twitter