MONSANTO SMS/IVR Solutions

Monsanto is a sustainable agriculture company which delivers agricultural products that support farmers all around the world.
They focus on empowering farmers—large and small—to produce more from their land while conserving resources such as water and energy. Monsanto is one of the leading seed brands in crops like corn, cotton, oilseeds and fruits and vegetables. They also produce leading in-the-seed trait technologies for farmers, which are aimed at protecting their yield and supporting their on-farm efficiency.

 

OBJECTIVE

To inform people about the agricultural products manufactured by the company by eliminating the barriers of language and poor connectivity.

 

Approach & Solution

DQ researched thoroughly for the options to penetrate the rural market and came up with a tailor made IVR Solution for Monsanto.

  1. We developed a large scale IVR system for outbound calling in multiple languages.
  2. Around 150 different types of recording were created using a combination of languages and voice over artists.

 

RESULTS
Monsanto has been using this system for more than 3 years to connect with 3 million farmers on a monthly basis. Effective execution has led to significant brand resonance.