TATA NANO CAR

To provide an AR Based solution to the brand for increasing customer interest and interaction with the product through digitalized systems.

 

APPROACH & SOLUTION
The DQ team used AR platform for integrating print media with its digital integration. Interested customers could now scan the logo and watch the Nano Twist TVC through HT active.

 

RESULTS
The campaign was a huge success with more than 7500 scans.